DIRECT, EFFECTIVE ONLINE ACTIONS
These are the aspects we bear in mind when devising an online action plan for our campaigns:
– Competitive analysis. Who are the competitors and how have they positioned themselves in the sector
– Strategic intelligence. Dynamic and trends in the sector
– Communications’ strategy, both online and offline. Specialised, prestigious media. Action plan.
– SEO positioning. Improvement actions and virality for online positioning
– Website Study. Analysis of the website and improvement actions
– Social Networks. Study of those social networks of interest and proposal of actions for positioning on them.
– Corporate relations both online and offline. Study of the associations, foundations, opinion forums etc. where you need to be in order to attain visibility and a voice in the sector and customers.